20 Ways to Add REAL Value to Your Information

Adding REAL Value

​With information products,  there is a mistaken belief that increased volume equates to increased value.     There are numerous examples of this  where dozens of free eBooks are bundled up for bonuses or in exchange for an opt-in.    This  is utterly pointless!   If your bonus product or package doesn't add genuine value to your main offer, you're wasting your time.     In order to make the product created from your IP more desirable you need to...


  • ​Create genuine and perceived value  
  • ​Align your bonus to complement the main offer
  • ​Make it  genuinely useful as an addition to the main offer

​There are a number of ways to do this, including...

Adding different types of media:

​​​​People learn in different ways.     If you are supplying audio or video files, add a transcript and worksheets to make the information easier to  understand and put into action.    If you are just  supplying  a transcript,   offer the audio file too.

Conversely, if you are trying to describe a software process in text, supply a short screenshot video that will show users exactly what the process is.   It's  probably going to be far more effective too.

Adding supplements:

​Additional information that provides more in depth understanding or additional resources can make very useful bonuses.    Just make sure any  supplements are extra and not part of the original product or they won't be seen as a bonus.

Provide a mini course:

​​​​This can be done by providing information sequentially (once a week or once a month) that is complementary and provides further education about your product.   Delivery can be as simple as sending emails or access to a membership site.

Provide personal service:

Consider things like free consultations,  product or website critiques,  email or phone support.    All these things add genuine and perceived value  to your main offer.    This means more sales  for you and significant extra value for the buyer.    It's a  win win all round!

An important point to remember  is that  most of these extra value bonuses that align to the main  offer can be  created free or  for very little cost.     You  just need to get creative in your thinking.   What information could you provide  in addition to the main offer  that would  really  benefit the buyer?

Also, consider offering  different packages.    For example; Gold, Silver or Bronze.    All packages should be based  around your core product but by adding some of  these  bonus ideas you can  very easily  create package options and different price points.   Some people just have to have the best and will go  for the gold package every time which means more profits for you!

As  promised,  let's  work through the '20  Ways to Add Real Value to Your  Information'

​All of these  are intended to provide real value, not just bulk  and can easily  be applied to selling physical products as well as information products.    This  is not an exhaustive list and  you are only limited by your imagination.   Bonus information and services can  provide genuine extra value  for your clients and a real incentive to  buy.

1. Relevant Software:

​An obvious example using software with a physical product is digital cameras for photo editing.   There are plenty of freelance software developers at  upwork.com   and  freelancer.com  who can quickly and  easily design small bespoke  programs for  information products.   For example:

  •  ​Software for  a cookbook that provides a recipe database ​or search function.
  • ​Household 'How to' books that could include  software for design  projects.
  • Coaches and consultants could offer books with work planning  software .

​​​​ ​​2. Proprietary Data:

​Anything that's useful and not  easily available.

  • Client case studies that  show stats,  techniques, tools  and results gained.
  • Relative  websites,  on and offline publications  and online resources.
  • Personal knowledge and experience that can be packaged as proprietary data.

​3. Bundled Services:

​Use bundled services to increase enjoyment and usability of the product.   Software  and consulting time are  good examples. 

  • Offer software  installation as a bonus.   Pay someone to do this for clients and include it in the price.
  • Offer  personal consulting time as a bonus​ when buying a training system or  information.    In most cases it's never used but it's reassuring to clients.

4.  Expanded Information on  Related Techniques:

​Offer information that is closely​​​ related, expands on the core product and makes it even more useful.

  • ​For tax consulting , you  might  offer information on retirement planning.
  • For web design, you could offer information on  SEO or social media marketing.
  • ​For marketing services, you could offer information how to  write a press release.

​5.  Audio Files to Increase Learning:

​The simplest  example, is to create an  audio book or recording  from an eBook or other document.   It's so cheap and easy to do and makes it much easier to consume your content.    They can listen to it on the go by putting it on their smart phones.   So many people use headphones now, it's almost second nature!

  • A consultant might record their sessions for clients and offer them as a download.
  • Audio interviews of successful clients can be offered for useful tips and  motivation.
  • Audio training and tutorials can be a very useful  addition to  a  text version.
  • Audio  recordings of meetings, workshops and seminars save time.   As mentioned, they can be listened to  in the car or in person on a smart phone.

​6.  Video for Learning Clarity:

Some people learn best by watching how something is done.   A few minutes of video can be much clearer than pages of text.   This is especially true where detailed instructions need to be followed.    Video is the current trend due to  very limited attention spans and should definitely be considered.

  • Computer​ screen recordings are best for software and other 'How To' guides.  All you need is a decent headset with a boom mic and free  software like  Techsmith Jing.
  • Smart phones and  digital cameras can be used to  record  events and personal presentations.
  • Consider using  video training for 'Expanded Information' and other content.

​7.  Worksheets and Checklists:

​If you sell consulting, coaching or any form of expertise, checklists can be very useful.   They offer simple clarity for the way forward and are easy to refer to as a reminder.   They make your product quicker and easier to use and generate better results.   Worksheets get clients directly involved and provide a means to work through your product.​​​

  • Checklists  can be used for  easy start guides,  progress  measurement, sequential steps  and reminders.    They  offer reassurance  and basic  support for your  product.
  • Worksheets can be provided before a course or consulting session to give the provider a better idea of​ the level of support required. 
  • Worksheets provide a means for clients to add their personal input during a  course or instruction, enabling a better and more personal result.
  • Worksheets can be used for clients to set written  goals and  targets.
  • Adding a  worksheet or workbook to  an eBook  or  other materials  changes it to a program and significantly  increases its  perceived value.

​8. Phone or Email Consultations:

Offering personal consultations are a very good way to reassure clients. It proves what you're offering is real and gives clients peace of mind that if they need help, you are there to support them. It also creates a bond with clients which is likely to result in paid consultations and buying future products. Free phone or email consultations are highly valued and can make the difference between making a sale or not!

  • ​If you don't  want  to use your own number consider taking a  toll free one.
  • ​Set a time limit if you're concerned about consultations taking too long.
  • In reality, most free consultations aren't taken advantage of so the benefit of sales outweighs the concern of using too much personal time.

​9. Exclusive Follow-Up or Free Subscriptions:

​For time sensitive information  where change is frequent, regular updates can be essential.   For other  topics it's a convenient bonus.   Updates and follow up information can simply be provided by email or by providing access to a facebook page or membership site and will add significant value to your offer.    Follow up information and subscriptions greatly help to  increase customer satisfaction and reduce  refunds.

  • ​Updating  SEO and online marketing methods which change quickly.
  • On or offline product or information resources that change frequently.
  • ​On-going product tutorials and updates.
  • Unadvertised bonuses.

​10. Case Studies:

​A case study illustrates the finer points, usually by comparison.   It uses real life examples that add clarity about how your product or service works.   By breaking down and segmenting the process,  it makes it much easier to understand.    A case study is a very useful bonus to help clients get the most out of your product.

  • ​Interview  different users of a  product, both successful and unsuccessful and compare the results.
  • Record or track the progress of clients to analyse later.
  • ​Assess and record different product options and how they affect the  outcome.

​11. Sample Text Scripts and Ads:

​Using  proven text templates, sales letters, scripts and ads can be very beneficial for  clients who  need to copy a successful sales  or marketing process, fulfill a service, follow a system or create a product.    

  • ​Sales scripts, ads, headlines or email follow up sequence.
  • ​Website templates, graphic or video files, audio instructions.
  • Spreadsheets,  planners,  guides,  publishing templates.

​12. Free or Discounted Updates:

​Software is a typical example.    Offering free updates  is a  major bonus  for those investing in software.  People don't want to have to pay  every time a new update is released.    Guaranteeing free updates  is a good way to increase sales.

  • ​If a course content changes regularly, offer free updated lesson plans.
  • ​If  you sell printed information,  offer free updates by email.
  • As  well as software, offer free updates to  digital books and other content.

​13. Spreadsheets:

​If your  product is regularly changing and can be measured in stages, then spreadsheets can be a very useful bonus to offer.    Because they're interactive your clients can get involved in the skills you teach.   When they get actively involved with spreadsheets it increases their chances of success.   Good examples are:

  • ​Tax and  financial planning.
  • ​Diet programs for calorie counting,  food measurements and weight loss.
  • ​All types of  project development costs and  budgets.

​14. Bookmarks and Favorite Collections:

​Bookmarks  of your favorite websites related to  your product or service can be extremely useful as a bonus.  It provides clients with precious online resources that you have built up over time which could really fast track their process.    You  could also become an affiliate for some of those  product resources and earn commission in the process.    Some  useful favorite links might be for:

  • ​Local support services.
  • ​Industry specific news sites.
  • Marketing and product development sites.

​15. Access to Membership Areas:

​Most people want to belong to a community and hate being excluded from something.   Membership areas also offer​ the opportunity to interact with others who  are striving to succeed in the same area.   As such,  a membership area offers real value for mutual support and ideas. 

  • A  facebook  page is free and easy to set  up along with other social media  groups.
  • Free and low cost membership sites are another option.

​16. Contact Lists:

​Service providers are ideal for supplying a list of  contacts which include addresses, phone numbers and websites for  suppliers and services.    However, make  sure they are genuine good quality contacts which  are reliable and up to date or it could backfire.   

  • The  more exclusive  they are the more valuable they are as a bonus.
  • Consider  asking your contacts to offer a bonus to  your clients to make your list even more valuable.

​17. Recommended Resources:

​An outline of books, websites, social media groups,  publications, products and services  that will help your clients get more from your  product or service.

  • ​Only  mention things that  offer significant  value or you devalue the bonus and risk annoying the  recipient.
  • Be careful what you recommend.   It's your name resting on the recommendation!

​18. Quick Start Guides:

Similar to  a checklist, a quick start  guide in  text or video  is a system that  simply explains  how to get started with the basics so the user can get up and running quickly.    

  • ​For software,  simple instructions how to install the program and use basic functions.
  • For courses and training programs, a quick start guide can be used to get the best out of the program and what to do and in what order.

​19. Tutorials and Self Assessments:

​Provide product tutorials that are easy for the client to understand.    If it's a complex  instructional product, you might want to set up self assessment tests on-line  to make sure they are ready to go to the  next level.   It's reassuring for a client to know that when they buy the product there are systems in place  to both teach and  assess them.

  • ​In  depth tutorials  provide  more product satisfaction and reduce refunds.
  • Course instructors​ and students can use self-assessment to  identify  the level of understanding at any given point, before moving onto the  next lesson.
  • Self assessment identifies weak areas and where extra support is needed.
  • Consider questionnaires  for self assessment and feedback too.

​20. Hard Copy Materials:

​Hard copy materials  add a tangible and high perceived  value to digital products.   It's something they can hold in their hand and refer to at anytime.   Also, sending an actual physical package provides a sense of anticipation, shows  that you are prepared to  go the extra mile and makes you stand out.    Examples might be:

  • ​Bonuses and follow up material.
  • ​Gift certificates and preferred  customer invitations.
  • Books, reports and guides.


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    Find ways to add real and perceived value by using these examples or come up with your own
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    Make sure anything you add is congruent  and enhances the core product or service
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    Look for free or low cost ways to add extra value
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    ​If you can't create something yourself outsource it to one of the many freelance sites  
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    ​It  doesn't have  to be big or expensive but it must provide genuine value


It's all a matter of perceived value.   The goal is to give more than they expected for the price they paid.               In doing so, you will increase sales, customer satisfaction and customer loyalty.   Yes, it takes a little bit of thought and effort but it will be worthwhile.

By making your bonus both useful and highly desirable, it makes the core product even more attractive and will greatly increases the chance of a sale.   Information created from your IP is cheap to produce.   You just need to offer  the right bonus to make a big difference in your profits.   By doing so, you  also create a USP for your product and make it much for appealing to license. 

All products ready for licensing can have a free listing on this website. ​ If you need any help with getting your product ready for licensing and marketing it, please don't hesitate to get in touch using our contact page.

About the Author

Stephen recognises the numerous opportunities for experts to license products developed from their intellectual property. His goal is to help them protect and earn from their IP.

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